For the past two days I've been at this Politics Online Conference here in DC.
It's been around for a few years now, but this one was huge and rich. Among those who spoke: Politicians: Senator Claire McCaskill (MO), Reps. Steve Israel (NY), Cathy Morris Rogers (WA)and Tim Ryan (OH), Secretaries of State Jennifer Brunner (OH) and Debra Bowen (CA). Their panels were about the uses of mostly social media to maintain consistent and two-way contact with their constituents. It's fascinating to realize that when a congressman shows up at an event, constituents "know what books I've been reading from me Facebook page" and stop by to discuss them. Ryan had an interesting take on it: "FDR had the radio, JFK had the television, and Obama has — you." The confluence between the politician and the tool and the times seems to be of utmost importance.
According to all the speakers, these kinds of interaction have radically altered their relationships with voters, and, according to McCaskill, with staff. The communications staff has no control or prior knowledge of her tweets. As she put it, holding up her blackberry "I'm on my own with this thing." Sometimes, apparently, they aren't thrilled with the result.
The other great political panel was, to paraphrase Spencer Tracy in Pat and Mike, "small but choice." Obama Director of Online Media Joe Rospars (on the right) nd McCain eCampaign Director Michael Palmer (on the left) discussed, and disagreed, with a focus on their work online. There was lots of great information, both anecdotal and strategic, but sadly, the overriding element turned out to be the bitterness Palmer still feels about their defeat. It's tough to let go after working that hard, but, as many observed, this seemed beyond that. Even so, it was revealing to hear Rospars, as he often does, attribute their online success as much to "respect for people and treating them like adults" as to any technological parlor tricks. It's actually consistent with the Obama folks when they're on panels or appearing in public events; they never talks about "I" did this or that. They are all very careful to attribute their success to their team. When complimented for that, the response is usually "but it's true!"
To come: A riveting youth vote panel and one on mobile campaigning, and a look at some of the cool but more esoteric events.
OH and if you're wondering why this post is so late, it's because there was no usable wireless at the Reagan Center and the damn Mac Air has no Ethernet plug! How frustrating do you think that was?