When I was a kid there was a thing called a "home permanent*." It was a hair treatment that made your hair curly (horrifying to girls like me who ironed their hair and wrapped it around orange juice can sized rollers [or real orange juice cans] to keep it straight.) One of the most visible products was called Toni Home Permanents and its ad campaign was at least as popular as a great Saturday Night Live catch phrase.
Yup. It asked "Which twin has the Toni?" That’s a photo of the print version on the left. The idea was that one twin had a fancy salon permanent and one curled hers at home with Toni, but you couldn’t tell the difference. Of course, any kid who ever had a sleepover at the home of a friend who’d just done a "home permanent" knows that the chemical smell was gross (and if I remember correctly you couldn’t wash you hair for a couple of days) and their hair was often substantially more dry and brittle than the "salon permanent" girls’. In fact, there was a difference.
Every time I see Tina Fey being Sarah Palin I’m reminded of that. The McCain-Palin campaign is asking us to believe that when you spend upscale salon money it’s mostly for snob appeal, because all you need is a Toni and your bathroom sink, and you’re just as gorgeous. In this context though, the comparison is different — and ironic. If you saw Chevy Chase being Gerald Ford or Phil Hartman as Ronald Reagan or Darrell Hammond as Bill Clinton, the impressions were great, but you always knew that the real guy was smarter, and more serious, than the comedian. No trouble knowing which "twin" was which. But with Tina and Sarah, it’s reversed. The brains, and the class, go to the comic, not the politician. The girlfriend of a young friend, asked if she was jealous about another woman in his circle, responded that she’d only worry "if he was hanging around with Tina Fey." Her intelligence, class and charm are that attractive. It’s pretty clear that she’s smarter and probably knows more about what’s going on in the world than The Candidate and, for many of us, appears better equipped to serve as Vice President. Many conservative pundits seem to agree. And many Alaskans. And liberals. Several posts, and tweets, from strong progressives, have described a "cringing" sense of discomfort when watching her stumble.
So what thoughts, and emotions, do we bring to this spectacle tonight? What do we, who support her opponents, consider as we watch alone, or with like-minded friends at debate-parties or with tweeters on #Debate08? From here, it’s complicated. Angry at her searing convention speech, but sad to see her stumble so pitifully in the Couric interview; fearful of what could happen if she and McCain win, furious that she’s trying to stall the Alaska report about her alleged abuses of power, and, in my case at least, completely detached from the fact that this woefully inadequate candidate happens to be female, we hope the battle is fought on competence and capacity, not gender and one-liners. Mostly, we’re aware that the copy is far superior to the original, and that the smart, attractive version of the candidate isn’t the one who’s going to be there tonight.
*I just looked it up on Wikipedia and apparently there still are things called home permanents but who uses them?? No clue.