This film was screened in Berkeley in early December so I’m a little late (a lot late?) writing about it but it’s worth a conversation any time. The Story of Stuff *is an extremely effective exposition on the consequences of overconsumption – and the origins of the habits that led us to our current environmental crisis. It’s riveting. And most of it makes horrifying sense; it’s the accumulation of so many common sense facts that has the power.
Somehow though, I wish for a bit more. Much of the rhetoric, while the facts may be real, is intense. I keep thinking that if the data were relayed in a way that gave us a second to breathe and absorb the most impressive**, and if the relationship between government and business were described a bit less simplistically (as almost a conspiracy,) the effect would be greater. The problem is that all those businesses are where people work. The first thing many will hear when we talk about villainous companies is the threat to their livelihood. That doesn’t make the facts less true; it just means that we have to talk about the issue in ways that address these fears. Otherwise, the film provides a great vehicle for the converted but not much firepower to reach those who may buy into the issue generally but not into the condemnation of what keeps their family alive.
I’m only dwelling on this because the film is such a great tool – and its flaws will reduce its impact. Those passionate about the environment, especially now, when people seem so much more ready to listen, want to get everything into the conversation. But I’m afraid, in this very good job, they’ve included elements that will prevent those least engaged from joining the battle. Take a look – what do you think? Here’s the introductory chapter. You can see the rest here or on You Tube in chapter elements.
*Funded by the Tides Foundation
** For example, these:
*In the past three decades, one-third of the planet’s natural resource base have been consumed. *In the United States, we have less than 4% of our original forests left.
*The U.S.has 5% of the world’s population but consumes 30% of the world’s resources4 and creates 30% of the world’s waste.
*The average US person now consumes twice as much as they did 50 years ago.
*In the US, we spend 3-4 times as many hours shopping as our counterparts in Europe do.
*Each person in the US makes 4.5 pounds of garbage a day – twice what we each made 30 years ago.